Pam Ford has spent her career shaping opportunities for Auckland, and New Zealand, to thrive on the world stage.

As General Manager of the Economic Development Office at Tātaki Auckland Unlimited, Pam is a driving force behind the region’s growth, investment, and innovation agenda.

Over the past decade, she has led some of Auckland’s most significant economic development initiatives, most recently as Director of Economic Development at Tātaki. Her earlier career with New Zealand Trade and Enterprise and in the private sector gives her a rare blend of global perspective and hands-on commercial insight.

Respected across government and industry alike, Pam is known for her collaborative approach and unwavering commitment to helping businesses succeed, making her the perfect voice to open Impactful Innovation 2025 and set the stage for a day of ambitious ideas and bold connections.